Good News Partners
June 2017 - present
Provide oversight, strategic direction, content development, and communication planning.
Implement marketing strategies and key messaging to increase donor engagement, partner relationships, awareness, and expand scope of online presence.
Pioneered the conception and development of new brand design and brand launch.
Execute content design for promotional integrated marketing materials and collateral.
Revitalized social media presence, increasing engagement by over 150%.
June 2017 - Dec 2017
Lead event team and delegated duties to ensure effective event execution.
Coordinated event logistics for artist audition series in partnership with the Chicago Park District.
Facilitated artist check-in for Teens in the Park Festival and other organizational events.
Manage communications with artists, judges and DJ’s.
Oversaw event set-up and breakdown.
March 2017 - June 2017
Implemented overall communications strategy for external activations, various community engagement opportunities and worked to maintain brand equity in the local community.
Managed client partnerships on-site (The Black Women's Expo and UNCF A Mind is... Gala).
April 2014 - Oct 2016
Orchestrated all events and marketing campaigns; managed multiple $100K event budgets.
Facilitated contract negotiation with vendors and delegated roles for event support.
Pioneered and launched efforts to raise over $30K for a one-month marketing campaign.
Oversaw and tracked fiscal expenditures of over 60 organizations exceeding $1.5 million, and provided executive level administrative support.
Co-led team to onboard Salesforce CRM from ideation through process development and successful implementation.
WVON 1690 AM
Jan 2014 - April 2014
Created detailed and comprehensive “run of show” for radio personality; ensured show remained on task for the duration.
Assisted in the developed daily segments
Booked guests (often including dignitaries, government officials, industry experts, and celebrities) for live on-air broadcasts
Coordinated media relations (TV and radio, marketing, web development, seminars, promotions, camera work, editing, publishing, etc.
Jan 2013 - Dec 2013
Developed brand management and marketing solutions specific to client goals through an understanding of industry insights and consumers.
Established brand identity through promotional decks and proposals for each client.
Sept 2011 - Jan 2013
Assisted in management of promotional events for all Clear Channel Chicagoland area radio stations: 93.9 Lite FM, 103.5 Kiss FM, 95.5 El Patron, 107.5 WGCI, 102.7 V-103, 1390 WGRB, and ESPN Desportes.
Networked with multiple media outlets, engaged with a wide array of audiences from Hip Hop, R&B, Hispanic, Pop Rock, and Gospel.
Interacted with various industry representatives through face to face meetings and phone interaction.
Increased brand awareness and successfully organized promotional goods for distribution.