RESUME'

  • Marketing & Communications Coordinator

    Good News Partners

    June 2017 - present

    • Provide oversight, strategic direction, content development, and communication planning. 

    • Implement marketing strategies and key messaging to increase donor engagement, partner relationships, awareness, and expand scope of online presence. 

    • Pioneered the conception and development of new brand design and brand launch. 

    • Execute content design for promotional integrated marketing materials and collateral. 

    • Revitalized social media presence, increasing engagement by over 150%.

  • Event Coordinator

    Donda's House

    June 2017 - Dec 2017

    • Lead event team and delegated duties to ensure effective event execution.

    • Coordinated event logistics for artist audition series in partnership with the Chicago Park District.

    • Facilitated artist check-in for  Teens in the Park Festival and other organizational events.

    • Manage communications with artists, judges and DJ’s.

    • Oversaw event set-up and breakdown.

  • Event & Marketing Consultant

    Win-Wyn Communications

    March 2017 - June 2017

    • Implemented overall communications strategy for external activations, various community engagement opportunities and worked to maintain brand equity in the local community.

    • Managed client partnerships on-site (The Black Women's Expo and UNCF A Mind is... Gala).

  • Manager, Special Initiatives & Development

    Goodcity Chicago

     

    April 2014 - Oct 2016

    • Orchestrated all events and marketing campaigns; managed multiple $100K event budgets.

    • Facilitated contract negotiation with vendors and delegated roles for event support.

    • Pioneered and launched efforts to raise over $30K for a one-month marketing campaign.

    • Oversaw and tracked fiscal expenditures of over 60 organizations exceeding $1.5 million, and provided executive level administrative support.

    • Co-led team to onboard Salesforce CRM from ideation through process development and successful implementation.

  • Executive Assistant

    WVON 1690 AM

    Jan 2014 - April 2014

    • Created detailed and comprehensive “run of show” for radio personality; ensured show remained on task for the duration.

    • Assisted in the developed daily segments

    • Booked guests (often including dignitaries, government officials, industry experts, and celebrities) for live on-air broadcasts

    • Coordinated media relations (TV and radio, marketing, web development, seminars, promotions, camera work, editing, publishing, etc.

  • Marketing Assistant

    Go2Girls Marketing

    Jan 2013 - Dec 2013

    • Developed brand management and marketing solutions specific to client goals through an understanding of industry insights and consumers. 

    • Established brand identity through promotional decks and proposals for each client.

  • Promotions Intern

    iHeart Radio

    Sept 2011 - Jan 2013

    • Assisted in management of promotional events for all Clear Channel Chicagoland area radio stations: 93.9 Lite FM, 103.5 Kiss FM, 95.5 El Patron, 107.5 WGCI, 102.7 V-103, 1390 WGRB, and ESPN Desportes.

    • Networked with multiple media outlets, engaged with a wide array of audiences from Hip Hop, R&B, Hispanic, Pop Rock, and Gospel.

    • Interacted with various industry representatives through face to face meetings and phone interaction.

    • Increased brand awareness and successfully organized promotional goods for distribution.

© 2018 Joy Heard