
RESUME'
Marketing & Communications Coordinator
Good News Partners
June 2017 - present
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Provide oversight, strategic direction, content development, and communication planning.
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Implement marketing strategies and key messaging to increase donor engagement, partner relationships, awareness, and expand scope of online presence.
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Pioneered the conception and development of new brand design and brand launch.
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Execute content design for promotional integrated marketing materials and collateral.
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Revitalized social media presence, increasing engagement by over 150%.
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Event Coordinator
Donda's House
June 2017 - Dec 2017
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Lead event team and delegated duties to ensure effective event execution.
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Coordinated event logistics for artist audition series in partnership with the Chicago Park District.
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Facilitated artist check-in for Teens in the Park Festival and other organizational events.
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Manage communications with artists, judges and DJ’s.
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Oversaw event set-up and breakdown.
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Event & Marketing Consultant
Win-Wyn Communications
March 2017 - June 2017
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Implemented overall communications strategy for external activations, various community engagement opportunities and worked to maintain brand equity in the local community.
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Managed client partnerships on-site (The Black Women's Expo and UNCF A Mind is... Gala).
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Manager, Special Initiatives & Development
Goodcity Chicago
April 2014 - Oct 2016
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Orchestrated all events and marketing campaigns; managed multiple $100K event budgets.
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Facilitated contract negotiation with vendors and delegated roles for event support.
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Pioneered and launched efforts to raise over $30K for a one-month marketing campaign.
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Oversaw and tracked fiscal expenditures of over 60 organizations exceeding $1.5 million, and provided executive level administrative support.
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Co-led team to onboard Salesforce CRM from ideation through process development and successful implementation.
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Executive Assistant
WVON 1690 AM
Jan 2014 - April 2014
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Created detailed and comprehensive “run of show” for radio personality; ensured show remained on task for the duration.
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Assisted in the developed daily segments
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Booked guests (often including dignitaries, government officials, industry experts, and celebrities) for live on-air broadcasts
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Coordinated media relations (TV and radio, marketing, web development, seminars, promotions, camera work, editing, publishing, etc.
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Marketing Assistant
Go2Girls Marketing
Jan 2013 - Dec 2013
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Developed brand management and marketing solutions specific to client goals through an understanding of industry insights and consumers.
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Established brand identity through promotional decks and proposals for each client.
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Promotions Intern
iHeart Radio
Sept 2011 - Jan 2013
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Assisted in management of promotional events for all Clear Channel Chicagoland area radio stations: 93.9 Lite FM, 103.5 Kiss FM, 95.5 El Patron, 107.5 WGCI, 102.7 V-103, 1390 WGRB, and ESPN Desportes.
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Networked with multiple media outlets, engaged with a wide array of audiences from Hip Hop, R&B, Hispanic, Pop Rock, and Gospel.
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Interacted with various industry representatives through face to face meetings and phone interaction.
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Increased brand awareness and successfully organized promotional goods for distribution.
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